At LadyCPR we love to study trends, and within our team, we have members who focus on the holistic and the medical side of things, creating what we see as the perfect balance.
Dentistry is a market that we know well, and we have been interacting with clients, following trends and figuring out how it affects them and how it benefits their clients, PR and social media, amongst other things. Dentistry is constantly evolving, bringing exciting new advancements that make treatments more effective, comfortable, and personalised. So, what can be expected in the next few years?
Gone are the days of one-size-fits-all dentistry. In 2025, the focus is on creating personalised treatment plans tailored to your unique needs and goals. The whole ‘love island’ look has gone, with a more natural approach, with beautiful actresses like Aimee Lou Wood in the spotlight over her smile after featuring in the newest season of White Lotus.
People are now shunning the ‘turkey teeth’ packages and are looking closer to home, creating relationships with dentists and practices that they know and trust. With added public knowledge and education, this means a more in-depth initial consultation where your dentist will carefully listen to your concerns and discuss your desired outcomes. You can expect a more collaborative approach to treatment planning, with your input valued throughout the process.
What does it mean from a Dentist’s perspective?
The cosmetic dentistry market is experiencing significant financial growth, driven by increasing demand for aesthetic dental treatments. The global market is projected to reach substantial revenue by 2032, with a notable compound annual growth rate (CAGR). This growth is fuelled by factors like rising disposable incomes, a growing awareness of oral health and aesthetics, and advancements in cosmetic dentistry technologies.
Key points about the financial growth in cosmetic dentistry:
- Global Market Size: The global cosmetic dentistry market is estimated to be a substantial USD 29.50 billion in 2024, with projections indicating a significant increase to USD 76.33 billion by 2032.
- Regional Growth: Europe currently dominates the cosmetic dentistry market, but Asia-Pacific is expected to see substantial growth due to factors like increasing clinics, dental tourism, and rising awareness.
- Compound Annual Growth Rate (CAGR): The global market is projected to grow at a CAGR of 13.0% from 2025 to 2032, indicating a substantial increase in revenue over the forecast period.
- UK Market: The UK cosmetic dentistry market is also experiencing growth, with projections indicating a revenue increase from USD 1,772.1 million in 2022 to USD 4,229.6 million by 2030, at a CAGR of 11.5%.
- Driving Factors: The growth is driven by increasing demand for cosmetic procedures, such as teeth whitening, veneers, and orthodontics, as well as advancements in dental technology and materials.
This is being fuelled in part by social media, PR, editorial and celebrities; the boundaries between getting the treatments that celebrities have are now non-existent.
Opportunities for Dentists
This trend presents significant opportunities for dentists, both in private practice and within the NHS, to specialise in cosmetic dentistry and potentially increase their income via valid and authentic partnerships.
Revenue Streams
Dentists can explore various revenue streams beyond traditional dental care, such as offering cosmetic procedures, implementing business models focused on profit maximisation, and expanding their practice offerings. ‘Bolt-on’ products and services create another income, with some dentists providing their own product ranges.
To Conclude
We weren’t exactly surprised by these findings, as post-COVID, there’s been a surge in wellness-related lifestyle changes, with people more than ever being conscious of their health. Dentistry is a big part of this sector, with holistic additions as well as medical progress.
For more insights and updates on the wellness market, be sure to follow our blog at LadyCPR.