There’s a new breed of gym-goer you may notice at 7am in most major cities now: kit immaculate, watch tracking something, moving with the specific discipline of someone who trains not to relax, but to compete. For years, we’ve watched this figure multiply. First around Pilates studios, then at run clubs that increasingly look like […]
As we move into autumn, the beauty landscape is shifting towards a more considered approach. After years of viral products, complicated routines and constantly chasing the next big TikTok trend, consumers are becoming more informed about what actually benefits their skin. LOOKFANTASTIC’s AW26 Beauty Trend Report highlights several of the key movements expected to shape […]