Recently, Soho House was in the spotlight for a $2.7 billion deal finalised on January 29, 2026. Yet beyond the headlines, something even more compelling is happening, a transformation that is resonating throughout London and beyond. With 46 locations worldwide, the brand is increasingly incorporating wellness into its coveted experience. According to CEO Andrew Carnie:
“Members are increasingly seeking fitness, wellness, and longevity services such as Pilates classes, padel courts and IV infusions. New science has come out that tells us we must have strength. We still run clubs, but now we have reformer Pilates studios, HIIT classes, and padel courts.”
The shift is clear: today’s members want more than a social space; they want measurable wellbeing.
The Rise of Longevity-Focused Luxury
Soho House’s team is responding not only to the popularity of boutique workout modalities, but also to the growing demand for therapeutic recovery experiences centred on longevity. These include contrast chambers with saunas and cold plunges, IV infusions, 60-minute hyperbaric oxygen therapy sessions and personalised diagnostic testing.
At Soho Farmhouse, members can access a dedicated health club offering exactly this blend of strength, science and recovery. And it’s not just Soho House. London’s wellness-focused members’ clubs have evolved far beyond simple gyms. Today, they offer comprehensive medical analysis, biohacking treatments, performance optimisation and beautifully designed social environments, all under one roof.
With this in mind, we’re highlighting some of our favourites.
Third Space: Elevated Performance at Scale
Third Space is one of London’s premier luxury health club brands, operating more than 13 exclusive locations across the capital, including Soho, Islington and Mayfair. Known for high-end, bespoke fitness experiences, Third Space combines world-class training facilities, spas and boutique classes. Its Canary Wharf location — Europe’s largest luxury health club — spans 100,000 square feet across three floors, offering state-of-the-art equipment and more than 280 classes per week. It’s immersive, ambitious and unapologetically performance-driven.
BXR: Boxing, Reinvented
BXR, founded in London’s W1, is widely regarded as the world’s first elite boxing-gym concept. Pushing boundaries in what a boxing gym should and could be, BXR combines progressive training modalities, elite-standard equipment and expert-level trainers within an award-winning luxury space. It’s as much about mindset and discipline as it is about sweat.
Rebase: Ancient Rituals, Modern Science
If you’re seeking something more reflective, we also have a soft spot for Rebase. At its core, Rebase is a social space with healthy living as its heartbeat, a place to share with friends where feeling good always comes first.
For founders Alex and Waldo, the concept is deeply personal. Following a near-death experience six years ago, Alex was forced to rebuild his health from the ground up. His journey back to strength took them around the world, exploring the science behind global wellness rituals.
From ice baths in the Arctic and breathwork in India, to sauna culture in Finland and Temazcal ceremonies in Mexico, they discovered the resilience embedded in our DNA through thousands of years of evolution. Combining this knowledge with the latest research in sports recovery, longevity and nutrition, Rebase was born, an urban home for ancient practice, grounded in cutting-edge science.
Luxury Hotels Enter the Wellness Era
London’s wellness boom isn’t limited to standalone members’ clubs. Luxury hotels are now creating extraordinary backdrops for a new kind of networking, one rooted in wellbeing.
Surrenne, Belgravia
Surrenne in Belgravia is a striking example. Each floor, crafted by designer Rémi Tessier, blends contemporary elegance with transformative wellbeing. Highlights include seven peaceful treatment rooms, a signature Ashiatsu massage room, an infrared sauna and a dedicated floor for fitness pioneer Tracy Anderson and her body-sculpting Tracy Anderson Method. It’s an environment where design and discipline coexist beautifully.
Six Senses London: Biohacking Meets Heritage
Opening March 1, 2026, at The Whiteley in Bayswater, Six Senses London blends high-tech wellness with hands-on healing. Inspired by the character of an old underground station, the space moves you between energy and stillness. A 20-metre indoor pool anchors the spa, with cream corridors leading to reflection pools and a Biohack Recovery Lounge.
Across the bridge, flanked by two towering natural tree sculptures, sits the Alchemy Bar, where British seasonal herbs are blended into bespoke creations to take home. Cryotherapy, flotation, heat and water journeys sit alongside saunas, steam rooms, plunge pools and sensory showers. A 325-square-metre fitness centre includes a light-filled aerial yoga studio and a team of expert trainers to guide your programme.
The Bigger Picture: Social Health Is the New Status Symbol
Wellness is no longer an add-on. It is the foundation. Strength training, recovery science, diagnostic testing and community-driven health experiences are shaping the next generation of members’ clubs. In 2026, luxury is no longer defined solely by exclusivity, but by longevity, optimisation and meaningful connection.
London truly has it all. The only question is: where will you choose?
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